Ninety minutes, no charge, on the morning of Tuesday 29 September — the session that moves you from experimenting with AI to operating with it. Stay for the afternoon and you put it to work on your own calendar, with your own accounts, before you go home.
The ninety minutes stands on its own and costs nothing — come, take the argument, leave at half ten with no obligation. The afternoon is for the people who want it running against their own work by four o’clock the same day.
Ninety minutes making the case, and showing the thing working. You leave understanding what an AI second brain actually does for someone in your seat — not what it does in a vendor demo.
Lunch at eleven, then four and a half hours with your laptop open, working on your own accounts and your own calendar. Not a demo environment and not a case study — your actual week.
Every one of these companies was watching the thing that ended them. They had the analysis. They had smart executives. What they did not have was a leadership team that had already changed the way it worked.
Saw digital photography coming. Invented a good deal of it, in its own labs, and went on selling film.
Saw Netflix. Nine thousand stores, a stronger balance sheet, and most of a decade of warning to move on it.
Saw the iPhone. Owned the executive pocket, and judged that what it owned would be what kept it.
These were smart companies with smart executives. They saw the technology — they just didn’t transform fast enough. That is exactly where we are with AI.
AI starts with you — not because you need to be technical, but because you need to experience the transformation yourself.
Reading a summary of what AI can do has never once changed how a company operates. Ninety minutes of seeing it done against a real inbox, real board prep, real numbers — that changes what you ask of everybody else. The afternoon is where it stops being a demonstration and starts being yours.
AI becomes your second brain and your digital labor for the business.
This is the hands-on half. Everyone in the room works on their own material, and nobody leaves with a slide deck — the day is graded on what is actually running at four o’clock.
Two skills written from your own week and one of them on a schedule — running tomorrow morning whether or not you open your laptop. That is the bar for the afternoon, and it is the only thing it is measured on.
Twenty-five years putting AI into executive hands, starting with the US intelligence community in 2001. He runs the room himself — there is no bench.
The morning is the argument and the afternoon is the work. If you only have time for the argument, take the argument — it is free, and it is genuinely the half that changes what you do next.
The morning is free and you can register for it alone. If you want the afternoon too, choose that below and you will go to checkout after this form.
See you on the 29th. There is nothing to bring and nothing to install — just turn up.
No card, no catch, and no obligation to stay for the afternoon. Register for it on its own and leave at half ten if that is all you have time for.
It is hands on from the first hour after lunch, on your own accounts and your own calendar rather than a demo environment. The morning needs nothing.
Small on purpose — everyone gets looked at individually. When it fills, registration closes and the checkout comes down.
321 Ballenger Center Drive, Frederick, MD 21703. Free parking on site. Signage in the lobby on the day; if you get stuck, call the number in your confirmation email.